From an Old Norse word: "framr" — meaning forward, onward, progressing.
It is a simple idea, but to us it means everything.
It is a simple idea, but to us it means everything.
For the runners, cyclists and triathletes who live for that feeling of early mornings, late nights, burning legs and real progress. We aim to make comfortable and solid gear for the entire endurance journey, whether you’re trying to finish your first kilometer or you’re out there winning the whole thing.
LAUNCH DATE: OCTOBER 5TH, 2026
0
Days
0
Hours
0
Minutes
Be First. Be Part of This.
Join for early access + exclusive founder-edition launch perks.
KEY LAUNCH DATES
🌐 ONLINE (October 5th): Our website opens for our community. You get early access as an email subscriber.
🏁 IN PERSON (October 16th-17th): We'll be at the Ironman 70.3 expo in Málaga. Come meet us!
🌍 FROM ANYWHERE: Follow via our socials. You're in either way!
Instagram
Strava
Spotify
Facebook